In the midst of the pandemic, Everist has been on a year-long highly acclaimed sustainability streak, launching in February 2021 with its category-disruptive patent-pending waterless hair care shampoo and conditioner concentrates ($24 each) packaged in “infinitely recyclable” aluminum.

In October, the female-led company, founded by beauty industry veterans Jayme Jenkins and Jessica Stevenson, added a “clean” waterless body wash concentrate ($24), offering its consumers a trio of eco-conscious shower essentials “that create as little waste as possible.” Another addition to the line in October: the Everist Compostable Konjac Sponge ($12).

The first waterless body wash concentrate paste is a 100% plant-based formula that is activated by the water in your shower. And at 3x concentrated, Everist says it fits a whole bottle of body wash in a 100ml travel-friendly aluminum tube.

In November, the clean beauty startup was selected by TIME as one of the 100 Best Inventions of 2021, internationally. The revolutionary hair care duo (judged prior to the body care launch) was featured on the prestigious list in the beauty category.

“We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, co-founder and chief brand officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change, and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.”

Jessica Stevenson, co-founder and chief executive officer of the brand, says, “Everist was built on the premise of revolutionizing the beauty category that has traditionally been dependent on single-use plastic packaging and products that can be up to 90% water.” She explains that the carbon and waste impact of going waterless is significant. “We are dedicated to delivering innovative eco-upgrades for the mainstream beauty customer that wants it all—high-performance, clean ingredients, sustainable packaging and impeccable design. We believe people want to make more sustainable choices and we’re here to make those choices even easier.”

Waterless and ‘Waste-less’ Packaging

From the ultra-clean formulas to the infinitely-recyclable aluminum packaging and closed-loop CapBack program, to the light shipping footprint and carbon-neutral supply chain, all elements of the business were “put under the microscope” in order to be free of plastic-waste and have as little impact on the environment as possible.

Jenkins, who serves as chief brand officer, says, “For us it was important to avoid single-use plastic packaging but it was challenging to find the right alternative. We leaned into aluminum tubes because of the infinite recyclability and high resale value of aluminum and the protection of the product inside from exposure to air and water in the shower. We also love that they have a premium feel. Getting the density of the paste formula just right to work with these tubes required a lot of trial and error and providing a metal turnkey to use with them helps with the functionality (and novelty—people love it!). We could not avoid the use of plastic caps (all of the bamboo or metal ones we found were plastic-lined) so we created our closed loop CapBack program specifically to ensure these caps get a second life.”

When done with the product, the consumer can go onto the Everist website and print off a pre-paid return envelope. And items can fit in a tiny pouch they offer, which fits within the return envelope. “Our goal is to have no packaging waste destined for landfill,” says Jenkins.

Everist is also Climate Neutral Certified, carbon neutral, and a member of 1% for the Planet.

More info: www.helloeverist.com